07:13
Amna
Ebooks and tablets are poised to deliver a knockout blow to paper books. That’s according to Barnes and Noble vice president of direct marketing Marc Parrish, who spoke at the GigaOm Big Data conference recently. Parrish explained that ebooks will soon become the primary way consumers read and purchase books. Parrish admitted to mistakingly giving a two-year window as to when the book business will shift from physical to digital. Either way, the evidence he provided backed up his claims.
Parrish cited data provided by organizations such as the Association of American Publishers. The Association of American Publishers stated that ebook sales increased 116% this past January compared to January 2010. At the same time, sales for paperback books decreased by $20.6 million within the same time frame.
It is estimated that consumers will purchase 18 million e-readers in 2011. Also, around 35% of people who read regularly are expected to buy an e-reader this year.
Barnes & Noble is trying to turn its business around to capitalize on this trend. The Barnes & Noble Nook and Nook Color are the company’s way of gaining more digital sales. The Nook Color is blurring the lines between an e-reader and a mid-range tablet. In April, the Nook Color will get an update in April that will bring an app store, built-in email functionality and Flash support. Given the Nook Color’s reasonable $249 price tag, it may be enticing to individuals who aren’t big book readers
Parrish cited data provided by organizations such as the Association of American Publishers. The Association of American Publishers stated that ebook sales increased 116% this past January compared to January 2010. At the same time, sales for paperback books decreased by $20.6 million within the same time frame.
It is estimated that consumers will purchase 18 million e-readers in 2011. Also, around 35% of people who read regularly are expected to buy an e-reader this year.
Barnes & Noble is trying to turn its business around to capitalize on this trend. The Barnes & Noble Nook and Nook Color are the company’s way of gaining more digital sales. The Nook Color is blurring the lines between an e-reader and a mid-range tablet. In April, the Nook Color will get an update in April that will bring an app store, built-in email functionality and Flash support. Given the Nook Color’s reasonable $249 price tag, it may be enticing to individuals who aren’t big book readers
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