07:33
Amna
Detractors of Tablets have long hailed the new ‘It’ tech device as a ‘consumption’ product. And it looks like they are not very much off the mark. A new study conducted by Admob suggests that 84 percent of the tablet owners use their contraption for the purpose of playing games. Thus, gaming even trumps searching for information, which is main activity carried out by the 78 percent of the users.
Surprisingly, today’s hot trend of social networking does not figure so high in the list of activities being pursued on a tablet. Only 56 percent of the users access social networking sites on their tablets. Given that accessing social network sites is a fairly popular and low power activity, its lower ranking may suggest that social networking may not be as hot a segment as it is perceived to be, well, at least not when compared to gaming.
Right above social networking are activities like emailing and accessing news. 74 percent of the users use their tablet for e-mailing whereas 61 percent tablet owners regularly access news on their tablets.
Another surprising fact is that despite being ultra-portable, tablets are predominantly used at home. Almost 82 percent of the users keep their device for home consumption while 11 percent use it as a device on-the-go. Seems like, tablets are more being used as a replacement for desktops and laptops instead of smartphones. The fact that mere 7 percent users employ their tablet for work purpose may make some tablet makers rethink their game plan. Various top names including Research in Motion have styled their tablets for corporate consumption and the miniscule fraction of people using their tablet as a work-device may put a dampener on their plans.
Various surveys have already made it amply clear that tablet’ success has hit netbook/notebook segment hard. This survey further corroborates the fact as 28 percent of the users confirmed that their tablet is now their primary computing device. Another 43 percent admitted that they spend more time with their tablet than on their laptop or desktop. The survey was conducted by Admob, a Google subsidiary, using data from over 1,400 tablet owners in the US
Surprisingly, today’s hot trend of social networking does not figure so high in the list of activities being pursued on a tablet. Only 56 percent of the users access social networking sites on their tablets. Given that accessing social network sites is a fairly popular and low power activity, its lower ranking may suggest that social networking may not be as hot a segment as it is perceived to be, well, at least not when compared to gaming.
Right above social networking are activities like emailing and accessing news. 74 percent of the users use their tablet for e-mailing whereas 61 percent tablet owners regularly access news on their tablets.
Another surprising fact is that despite being ultra-portable, tablets are predominantly used at home. Almost 82 percent of the users keep their device for home consumption while 11 percent use it as a device on-the-go. Seems like, tablets are more being used as a replacement for desktops and laptops instead of smartphones. The fact that mere 7 percent users employ their tablet for work purpose may make some tablet makers rethink their game plan. Various top names including Research in Motion have styled their tablets for corporate consumption and the miniscule fraction of people using their tablet as a work-device may put a dampener on their plans.
Various surveys have already made it amply clear that tablet’ success has hit netbook/notebook segment hard. This survey further corroborates the fact as 28 percent of the users confirmed that their tablet is now their primary computing device. Another 43 percent admitted that they spend more time with their tablet than on their laptop or desktop. The survey was conducted by Admob, a Google subsidiary, using data from over 1,400 tablet owners in the US
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